Selected work
What happens when you put the mother back at the centre?
Viduje — 2024–present
Motherhood is one of the most significant transitions a person goes through and one of the most commercially distorted. The market is crowded with unnecessary things while the mother herself disappears from the picture. Viduje started from a simple act of recentring: what does she actually need?
The answer shaped everything, careful curation focused on real comfort, function, emotional sensitivity and material honesty. A tone that reflects the full complexity of early motherhood. Partnerships with makers whose values aligned. And underneath it all, a genuine attempt to learn how commerce works, how to build trust, create partnerships and grow something slowly and sustainably.
It became as much a school as a shop.
Roles: brand concept, creative direction, curation, copywriting, e-commerce, product partnerships
Viduje — 2024–present
Motherhood is one of the most significant transitions a person goes through and one of the most commercially distorted. The market is crowded with unnecessary things while the mother herself disappears from the picture. Viduje started from a simple act of recentring: what does she actually need?
The answer shaped everything, careful curation focused on real comfort, function, emotional sensitivity and material honesty. A tone that reflects the full complexity of early motherhood. Partnerships with makers whose values aligned. And underneath it all, a genuine attempt to learn how commerce works, how to build trust, create partnerships and grow something slowly and sustainably.
It became as much a school as a shop.
Roles: brand concept, creative direction, curation, copywriting, e-commerce, product partnerships
What would fashion look like if it were designed to disappear?
Currant — 2016–2019
Currant grew from years of watching the fashion industry and asking a simple, uncomfortable question: what if a garment was designed from the start to return to the earth? Not recycled, not "less bad", but actually compostable.
Every material decision followed that logic. Natural fibres, plant and mineral dyes, no synthetic components, nothing that couldn't biodegrade safely. Garments were made to order in Lithuania, working with local artisans, using materials from Europe and Japan. The business model was circular by design with the idea, that items could be returned and given a different form of life again until being composted.
It was also, quietly an art project. The work lived between clothing and object, between craft knowledge and conceptual design. It asked
whether tenderness and humanity could be embedded in the way
something is made, not just in how it looks.
Roles: brand concept, creative direction, material research, product development and making, artisan and artist collaboration
Currant — 2016–2019
Currant grew from years of watching the fashion industry and asking a simple, uncomfortable question: what if a garment was designed from the start to return to the earth? Not recycled, not "less bad", but actually compostable.
Every material decision followed that logic. Natural fibres, plant and mineral dyes, no synthetic components, nothing that couldn't biodegrade safely. Garments were made to order in Lithuania, working with local artisans, using materials from Europe and Japan. The business model was circular by design with the idea, that items could be returned and given a different form of life again until being composted.
It was also, quietly an art project. The work lived between clothing and object, between craft knowledge and conceptual design. It asked
whether tenderness and humanity could be embedded in the way
something is made, not just in how it looks.
Roles: brand concept, creative direction, material research, product development and making, artisan and artist collaboration
What if a machine could design for you and you just had to choose?
Random / Bits and Pieces / Ready-to-be-hung — 2011–2016
Starting from patchwork - one of the oldest pattern-making traditions - I began asking what a contemporary version might look like if spontaneity replaced planning. Working with a programmer, we built a pattern generator in Processing that places basic geometric forms randomly within a grid, producing combinations that can never be exactly repeated.
The question became: what happens when you remove intention from design? The program generated; I selected, deconstructed and made. Each garment carried a unique code guaranteeing it existed only once. The same system fed tapestry weavings made by hand - slow, time-consuming, tactile and placed deliberately in tension with the speed of digital image-making.
The project grew into a creative lab exploring that friction: fast and slow, digital and handmade, flat and tactile, mass-produced and one-of-a-kind.
Roles: concept, research, pattern design, garment production, creative direction, exhibition
Random / Bits and Pieces / Ready-to-be-hung — 2011–2016
Starting from patchwork - one of the oldest pattern-making traditions - I began asking what a contemporary version might look like if spontaneity replaced planning. Working with a programmer, we built a pattern generator in Processing that places basic geometric forms randomly within a grid, producing combinations that can never be exactly repeated.
The question became: what happens when you remove intention from design? The program generated; I selected, deconstructed and made. Each garment carried a unique code guaranteeing it existed only once. The same system fed tapestry weavings made by hand - slow, time-consuming, tactile and placed deliberately in tension with the speed of digital image-making.
The project grew into a creative lab exploring that friction: fast and slow, digital and handmade, flat and tactile, mass-produced and one-of-a-kind.
Roles: concept, research, pattern design, garment production, creative direction, exhibition
Things mean more when you understand where they come from and where they'll end up. That's where my work begins. I think and I make. My background moves across fine art, fashion and textiles, product development, brand creative direction and over the years I've learned that the wide range is exactly where I feel at home. I can hold a project from early idea through to hands-on prototype and I'm most useful in the messy middle where neither pure strategy nor pure craft is enough on its own.
If you're working on something that needs both thinking and making - I'd love to hear what you're building.
hi@linabartkute.com
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